Top 5 Books and Reference Apps Performance in South Africa Q4 2021

In the fourth quarter of 2021, the Books and Reference category saw significant activity in South Africa. Here’s a detailed look at the performance of the top 5 apps in this category, based on data from Sensor Tower.

King James Bible - Verse+Audio experienced a moderate fluctuation in weekly downloads, peaking at 35.9K in mid-October before settling at around 29.5K by the end of December. The app maintained a steady increase in weekly active users, starting from 382.5K at the beginning of the quarter and reaching 428.8K by the last week of December.

YouVersion Bible App + Audio showed a consistent upward trend in weekly downloads, rising from 12K in late September to 14.6K by the end of December. However, the app's weekly active users saw a decline, dropping from 630K at the start of the quarter to 587.9K by the end.

Bible Offline-KJV Holy Bible had a notable surge in downloads in early November, peaking at 18.4K, but then experienced a decline, ending the quarter at around 4.6K. The app's weekly active users followed a similar pattern, rising to 68.2K in early November before decreasing to 59.2K by the end of December.

Google Play Books & Audiobooks maintained a relatively stable number of weekly downloads throughout the quarter, fluctuating between 4.5K and 5.8K. The app's weekly active users showed slight variations, starting at 1.06M and ending at 1.09M by the last week of December.

Wattpad - Read & Write Stories saw a steady increase in revenue, peaking at approximately $2.8K in late November. Weekly downloads also showed an upward trend, reaching 6.2K in the final week of December. The app’s weekly active users fluctuated, starting at 73.6K and ending at 66.9K by the end of the quarter.

For more insights and detailed data, visit Sensor Tower.